"The best analogy for Eve is this: 1% of the time, when you take part in a massive fleet fight, or take part in some epic espionage caper or something, it is the most fun game you will ever encounter. 99% of the time you’re just waiting for something to happen. But it’s that 1% that hooks people like crack cocaine. I mean, you don’t get interviewed by the BBC when you win a WoW raid."
Eve Online: Audience With The King Of Space | Rock, Paper, Shotgun